There are two sections: “Seeking Husband” and “Seeking Wife.” The personal ad below appears in the latest edition under “Seeking Husband,” and it is one of only two ads (among ten) in which a woman is seeking correspondence for Muslim woman invites correspondence for herself from believing/practicing, driven, fun, feminist Muslim man.
Must not be intimidated by elite education or a penchant for the high and low brow.
The Muslim demographic in Britain is young, with with 48 percent under the age of 24, compared to 31 percent for the overall population.
Muzmatch is not the only one trying to get a share of that target market, with competitors such as Canadian-based Salaam Swipe and Minder from the US.
They chatted on Whats App and met in person a month later.
"It feels like for ever," says the 33-year-old financial adviser from Birmingham who is of Pakistani-Kashmiri heritage.
As most of her friends are secular and white, she says she rarely meets single Muslim men.
Ajmal Masroor - a 45-year-old imam born in Bangladesh but brought up in the UK, a broadcaster and a founder of the Barefoot Institute in London 15 years ago, which provides marriage advice and support for couples - says these young Muslims are the ABC1 - those with disposable income, an education, and an outward-looking view of the Islamic world. They are more inclusive in their approach; they are more British, perhaps more international," as opposed to their parents who may have grown up in villages and towns in South Asia, for instance.
For Sana, her parents' generation broke ground in a Western country, fighting for a space for their identity, while she has been permitted a greater understanding of various ways to live, identities to assume and cultures to be a part of.