It's a slab of a phone with a 5.7-inch AMOLED screen, an 8-megapixel camera and a sluggish fingerprint sensor built into the home button.
Pretty drab, though the glass face and brushed metal edges feel sturdy enough.
As with Lenovo's Tango phone, though, things get much more interesting when you flip the device over.
For Tango's space-sensing powers to work, it needs three cameras, all of which are clustered together under a dark metal plate.
I mean, honestly, as neat as AR apps can be, an enormous phone with a mid-range chipset wasn't the best vehicle for them.
While most phone speakers sound pretty wimpy, this one gets very loud and delivers thick, substantial audio with minimal distortion.
There's also an "Outdoors" mode that flattens the sound and effectively kills the bass -- all in the name of improving audio quality when you're traipsing around outside.
The idea of a phone that's as good at augmented reality as it is at virtual reality is tantalizing, but I'm not convinced the Zen Fone AR is going to make a believer out of anyone.
ASUS's Zen Fone AR is the second Tango phone on the market, and it's a big improvement for people itching to try augmented reality.