From nostalgia to pop-art, from the company’s own marketing items to artistic interpretations, collecting Coca-Cola objects has been a favorite pastime for as long as the company has been in existence.Some of the earliest Coca-Cola collectibles are the bottles that were used prior to 1916, when the trademarked contour bottle became the standard among Coca-Cola bottlers.Many plants issued a limited number of bottles imprinted with early packaging designs and logos to observe that milestone. Originally formed in 1974 by a small group of local collectors, today the club has an international membership of over 5,000 people in 28 countries! In addition to the Coca-Cola bottle, some of the most recognizable and popular collectibles are Coca-Cola glasses.This led to a custom of developing other commemorative bottles marking sporting events, regional festivals and customer celebrations. Fashioned to echo the distinctive style of the curved bottle, the glasses included the signature Coca-Cola script.The glasses have also been branded for commemorative occasions — such as major sporting events, movie premieres and as limited edition giveaways at food outlets.From almost day one, the original Coca-Cola beverage was advertised on signs.Enjoying Coca-Cola beverages is just one way consumers connect with our brands.Many people engage with Coca-Cola beverages by making a hobby of collecting merchandise bearing Coca-Cola images and promotional messages.
Bottlers would order these containers in color and design to suit their liking, which explains the reason collectors discovered the straight-sided bottles in varying colors such as amber, brown, aqua, light green and clear.
Using a celebrity endorsement tactic, some of the early Coca-Cola signs carried the image of popular Vaudeville singer, Hilda Clark.
By the early 1900s, the large oilcloth signs were replaced by sturdy metal ones.
Over the years, the contour bottle has evolved and changed slightly, but the basic design influence remains intact.
At the World of Coca-Cola in Atlanta, you can view artifacts from yesterday and today in the The Loft.