Chelsea even quoted from The Cluetrain Manifesto..then someone asked what he thought of Microsoft bloggers and his response was that Robert Scoble was "crap" and he couldn't believe we paid him to criticize the company (Scoble picked up on this; don't worry, Robert, they don't have a clue). First of all he obviously hasn't grokked Scoble, but more importantly he wants all that debate to go on internally and the external stuff should be focused on helping customers only.
So scratch all the stuff with personality and a natural voice..this point I raised my hand to challenge him but it seemed like he had lost the audience anyway, so I figured why bother.
They pointed out that Microsoft's site is full of SGPs (Stupid Generic Photos) which is true. Posted by Adam Ba at PM | Comments (8) | Track Back Our oldest son wanted to be Willy Wonka for Halloween.
OK, so he doesn't like them...that's one person's opinion!
Someone pointed out that the ads were tested and he groaned (metaphorically anyway) and explained that if we had the right personality we would not need to test our ads, they would just come out right...basically if we ran everything by him first, we'd be good to go.
Our recruiting site--key for the future--looks bland and uninviting compared to some other companies. Costumes from the recent movie are easy to obtain, including the jacket and vest and even a hat with the hair included.
But for some reason nobody is selling the cane which he had in the movie.